Taking a homemade food brand online with Shopify for kitchens across Pakistan

The Brief

Homenom makes homemade, preservative free food in small batches: tomato and chili garlic ketchups, fruit jams, sugar free spreads, chutneys, spice mixes, desi ghee and seasonal winter snacks. Softzee designed and developed the Homenom store on Shopify so the brand can sell its full range online with nationwide delivery.

The Challenge

Food is an impulse and repeat purchase, so Homenom needed a store that builds trust quickly and makes it easy to add one more jar to the cart.

Present a growing range of jams, sauces, chutneys, spices and seasonal snacks without making the catalogue feel crowded.

Earn trust for a homemade brand by putting ingredients, no preservatives and real customer reviews front and centre.

Lift average order value through bundles, sale pricing and a clear free shipping threshold.

Support the way Pakistani shoppers buy food online, including cash on delivery and ordering through WhatsApp.

The Solution

We built a warm, appetising Shopify store that leads with the product, keeps every category one tap away and nudges shoppers toward bigger baskets.

The Impact

Homenom now sells its full homemade range online through a Shopify store it manages itself, with bundles, offers and nationwide delivery driving repeat orders from families across Pakistan.