Search engine optimization
We fix technical SEO issues, build pages around the questions your buyers actually search, and earn links from relevant sites. The aim is steady organic leads that do not stop when the ad budget does.
We run acquisition programmes measured on qualified pipeline rather than impressions — search, content, paid, and lifecycle work tied to one funnel you can see end to end.
Plenty of agencies can get you traffic. Fewer can tell you which of those visitors became customers, what each one cost, and how long it took to earn the money back. That second set of answers is what a business owner actually needs. Our digital marketing work is built around it: every channel we run is tracked through to a lead, a booked call or a sale, so budget decisions are based on revenue rather than reach. If a channel cannot show its contribution to pipeline after a fair test, we cut it and move the money.
We are a software company first, and that shapes how we market. We set up analytics, conversion tracking and CRM integration properly before spending on ads, because a campaign you cannot measure is a guess. We build landing pages that load fast and convert. And we treat search, paid social, content and email as parts of one funnel, not separate retainers that each report their own flattering numbers. It also means your sales team gets leads with context, so they know what the person clicked, read and asked before the first call.
Since 2020, Softzee has worked with businesses in Saudi Arabia, the UAE, the UK, the US and Pakistan. That includes campaigns in Arabic and English, local search for multi-branch businesses, and lead generation for B2B services with long sales cycles. Whether you need a full digital marketing program or help fixing one channel that is underperforming, we start by finding where your funnel leaks. From there we fix the biggest leak first, measure the change, and only then add budget or new channels on top of a funnel that works.
Who buys, what they search for, and where the funnel leaks.
Digital MarketingBudget allocated across channels against realistic cost per lead.
Digital MarketingSearch, social, and content programmes run and iterated weekly.
Digital MarketingAnalytics, CRM, and conversion tracking wired up properly.
Digital MarketingLanding pages and funnels tested to lift the rate, not the spend.
Digital MarketingMonthly reporting on pipeline and payback, then scale what works.
We fix technical SEO issues, build pages around the questions your buyers actually search, and earn links from relevant sites. The aim is steady organic leads that do not stop when the ad budget does.
We run paid search and paid social campaigns with tight targeting, negative keywords and regular creative testing. Spend is shifted weekly toward the ad sets that produce qualified leads, not cheap clicks.
Ads send traffic, but the landing page decides whether it converts. We design and build fast, focused pages and run A/B tests on headlines, forms and offers.
We configure GA4, server-side conversion tracking and CRM integration so every lead is tagged with its source. You see cost per qualified lead and cost per customer by channel.
Clinics, gyms, restaurants and showrooms need to show up in map results near each branch. We optimize Google Business Profiles, location pages and reviews across every location.
Most leads are not ready to buy on day one. We set up nurture sequences by email and WhatsApp that follow up automatically, bringing people back when they are ready to talk.
Our monthly report leads with qualified leads, cost per acquisition and payback period. Impressions and likes are in the appendix, if at all.
Broken attribution is the most common reason marketing budgets get wasted. Because we build software, we set up tracking, tag management and CRM integrations correctly the first time.
We write and run campaigns in Arabic and English, with landing pages that handle right-to-left layouts properly. Messaging is adapted for the market, not just translated.
We work in rolling monthly terms after an initial setup period. If the numbers do not justify the spend, you can stop, and you keep every account, asset and report.
Clinics and dental practices need booked appointments, not form fills. We run local search and paid campaigns that drive bookings while respecting ad platform rules for medical services.
Property leads are expensive and often low quality. We use qualifying forms, retargeting and CRM follow-up to filter serious buyers and tenants from casual browsers.
We run shopping ads, catalog campaigns and abandoned-cart flows tied to actual revenue and return on ad spend, not just store traffic.
We build demand for trials and demos with content, search and paid campaigns, then track which channels produce users who stay and pay.
Gyms and studios compete on location and offers. We combine local SEO, Meta ads and membership promotions to fill classes and drive sign-ups near each branch.
Consultancies, agencies and firms win work through trust. We focus on search visibility for high-intent queries and LinkedIn campaigns aimed at decision-makers.
Tell us what you are trying to build. You will get an honest take on scope, timeline and cost, usually within one business day.
Softzee built a scalable platform that makes it easy to discover venues, book wellness services, and check in across Pakistan’s growing fitness network.
Softzee designed a two-sided booking platform that makes it easy for passengers to schedule rides and for drivers to manage trips, updates, and completions in one seamless workflow.
Our team has expertise in 100+ technologies and programming languages, including the AI coding tools rewriting how software gets built.
Still have a question? Ask us directly and a senior engineer will reply.
Our management fees usually range from $1,500 to $6,000 per month, depending on the number of channels, the volume of content and how much testing is involved. Ad spend is separate and paid directly to Google, Meta or LinkedIn. Most small and mid-size businesses start with an ad budget of $2,000 to $10,000 per month. There is also a one-time setup fee, typically $2,000 to $5,000, for tracking, landing pages and account restructuring.
Paid campaigns can generate leads within the first two to four weeks, but it usually takes two to three months of testing to bring cost per lead down to a stable level. SEO is slower, with meaningful organic growth typically showing after four to six months. We set expectations for each channel at the start and report against them monthly.
It depends on how your customers buy. If people search for what you sell, Google Search ads and SEO are usually the strongest starting point. If you sell something visual or impulse-driven, Meta and TikTok ads tend to work better. B2B services often do well with LinkedIn and content. We recommend starting with one or two channels, proving them, and expanding from there.
We connect your ad accounts, website analytics and CRM so each lead carries its source from first click to closed deal. That lets us report cost per qualified lead, cost per customer and payback period by channel. Where offline sales are involved, we set up offline conversion imports so ad platforms can optimize toward real customers. You get one dashboard instead of separate platform reports.
Yes. We plan and run campaigns in Arabic and English for businesses in Saudi Arabia, the UAE and across the Gulf. Ad copy and landing pages are written for the local market rather than translated word for word, and we handle right-to-left page layouts. We also account for regional platform behavior, such as the strong role of Snapchat, TikTok and WhatsApp in the Gulf.
You do. Ad accounts, analytics properties, tag managers and CRM data are set up under your business, and we are given access as managers. If an account already exists, we work inside it rather than creating a new one under our name. When we stop working together, nothing has to be transferred because it was always yours.
Ask how they measure success and insist on metrics tied to revenue, such as cost per qualified lead or payback period. Check whether they can set up tracking and CRM integration themselves, since bad data makes every other decision worse. Ask for examples in a market similar to yours, and be cautious of long contracts or guaranteed rankings. A good agency will also tell you when a channel is not worth your money.
Tell us about your idea and we'll map out the path forward — or grab a slot and talk it through with us directly.
Book a 15min call"We're always drawn to projects that challenge us, spark creativity, and let us do our best work. Let's build something exceptional together."