MVP and new product design
Turning an idea and a feature wishlist into a focused first version with clear flows and screens. We help decide what to leave out so the first release is buildable and testable with real users.
We design products people can use without a manual — research, flows, and interface work that turn a feature list into something coherent, then hand engineering a system they can build from.
Most products that struggle don't have a feature problem. They have a clarity problem. Users can't find the thing they came for, onboarding asks for too much too early, and every new feature gets bolted onto a screen that was already crowded. UX and product design is the work of deciding what the product is for, who it serves first and how each screen moves someone closer to getting their job done. Visual polish matters, but it comes after those decisions, not instead of them.
We start with evidence. That means short interviews with real or prospective users, a look at analytics and support tickets if the product already exists, and a review of what competitors get right and wrong. From there we map flows and information architecture before styling anything, because rearranging boxes on a flow diagram is cheap and rearranging finished screens is not. Every screen is designed in all its states: empty, loading, error, partial data and the long-name edge case that breaks layouts in production.
What makes our product design different is that it is done next to engineers. Softzee builds software, so our designers know what a design costs to implement and where a small change saves weeks of development. We hand over a component library and tokens that developers can use directly, then stay involved during the build to answer questions and adjust when reality pushes back. Founders, product teams and companies redesigning an existing app in the UK, the US or the Gulf use us when they want design that ships, not just design that presents well.
User interviews, competitive review, and the problems worth designing for.
UX & Product DesignFlows, states, and structure mapped before a single screen is styled.
UX & Product DesignHigh-fidelity screens for every state, not just the happy path.
UX & Product DesignClickable prototypes tested with real users before build.
UX & Product DesignComponents, tokens, and documentation engineering can implement directly.
UX & Product DesignWe stay with the team through implementation and post-launch iteration.
Turning an idea and a feature wishlist into a focused first version with clear flows and screens. We help decide what to leave out so the first release is buildable and testable with real users.
Fixing a product that has grown messy over years of feature additions. We audit the current experience, find where users drop off or get confused, and redesign in stages so you don't have to freeze development.
Data-heavy interfaces where people work for hours a day, such as dashboards, tables, filters and bulk actions. The goal is speed and fewer mistakes, not decoration.
Designing for thumbs, small screens, interrupted sessions and poor connections. Our design work on mobile products like SkyRoute's travel and mobility app focuses on the few actions users repeat most.
A shared component library with tokens, usage rules and documentation, built in Figma and matched in code. It keeps several products or teams consistent and makes new features faster to design and build.
Arabic and English interfaces designed properly for right-to-left layouts from the start, not mirrored as an afterthought. Important for products serving users in Saudi Arabia, the UAE and the wider Gulf.
Because we also engineer software, our designs account for what is cheap and what is expensive to build. You avoid the common trap of a beautiful design that doubles the development budget.
Errors, empty screens, permissions and long content are designed up front. Developers don't have to guess, and users don't hit half-finished screens in production.
Clickable prototypes go in front of real users before development begins. Fixing a confusing flow in a prototype takes an afternoon. Fixing it after launch takes a sprint, plus the cost of users who gave up in the meantime.
We deliver organized Figma files, a component library, design tokens and annotated specs. Our designers stay available during the build so questions get answered instead of guessed.
Onboarding flows, pricing pages and core product screens designed to get new users to their first useful result quickly.
Payment, transfer and account screens where clarity and trust matter more than flair, with careful handling of errors and confirmations.
Patient booking and clinician tools designed for users who are stressed, busy or not technical, with accessibility treated as a requirement.
Product listing, search, cart and checkout flows designed to reduce friction and abandoned orders on mobile, where most traffic now lands.
Search, booking and itinerary experiences that handle complex options such as dates, routes and add-ons without overwhelming the user.
Class booking, membership and progress-tracking screens built for quick daily use, often on the gym floor with one hand.
Tell us what you are trying to build. You will get an honest take on scope, timeline and cost, usually within one business day.
Softzee built a scalable platform that makes it easy to discover venues, book wellness services, and check in across Pakistan’s growing fitness network.
Softzee designed a two-sided booking platform that makes it easy for passengers to schedule rides and for drivers to manage trips, updates, and completions in one seamless workflow.
Our team has expertise in 100+ technologies and programming languages, including the AI coding tools rewriting how software gets built.
Still have a question? Ask us directly and a senior engineer will reply.
A focused UX audit of an existing product usually costs $3,000 to $8,000. Full product design for an MVP, including research, flows, high-fidelity screens and a prototype, typically lands between $10,000 and $35,000. Larger platforms with many roles, a full design system or ongoing design support cost more. The main drivers are the number of user types, unique screens and states, research depth and whether you need a design system.
A UX audit takes two to three weeks. Designing an MVP from research to tested prototype usually takes six to ten weeks. Larger redesigns are split into phases, so the most important flows can move into development while the rest are still being designed. The biggest variable is usually how quickly stakeholders can review and give feedback, so we agree on a review rhythm at kickoff.
UX design covers how the product works: who it's for, what they're trying to do, the flows, structure and decisions on each screen. UI design covers how it looks: layout, typography, color, components and visual detail. Good products need both, and in that order. A polished interface on top of a confusing flow still produces a confusing product.
We do research, scaled to your budget and stage. For a new product that might be eight to ten user interviews and a competitor review. For an existing product we also look at analytics, session recordings and support tickets. We then test prototypes with real users before development. Skipping research is possible, but it moves the risk into the build, where changes are much more expensive.
You get organized Figma files with every screen and state, a clickable prototype, a component library with design tokens and written notes on flows and behavior. If we are building the product too, the design system is matched in code. All design files and assets belong to you, with full editor access, so your team can keep working on them without us.
Ask to see the problem behind each portfolio piece, not only the final screens. A good agency can explain why a flow was designed a certain way and what changed after testing. Check whether they understand development constraints and how they hand off to engineers. Be cautious of anyone who starts with visual style before asking about your users and goals.
Yes. We design bilingual Arabic and English products with right-to-left layouts planned from the start, including icon direction, number formatting, mixed-language text and font pairing. Many of our clients serve users in Saudi Arabia and the UAE, so this is routine work for us rather than a special request. Designing for RTL early costs far less than retrofitting it later.
Tell us about your idea and we'll map out the path forward — or grab a slot and talk it through with us directly.
Book a 15min call"We're always drawn to projects that challenge us, spark creativity, and let us do our best work. Let's build something exceptional together."