The Brief
Mostafa Bin Abdullatif Investments (MBAL) is a Dubai family business group that started in 1924, when Mostafa bin Abdullatif opened his office in Dubai. Today it brings together close to 100 family shareholders and runs divisions across trading, real estate, investments and a family office. Softzee designed and built MBAL's custom corporate website.
The Challenge
MBAL has a lot to explain: a hundred years of history, several holding companies and brands, and audiences that range from partners and investors to job seekers and the family itself. The group needed one site that made all of it clear and looked the part.
Tell a 100-year family story in a way that feels current, not like an archive.
Give Trading, Investments, Real Estate and the Family Office their own pages while keeping one consistent brand.
Show the group's brands and direct investments without crowding the pages.
Keep the family office private, with a request-an-invitation path instead of an open contact form.
The Solution
We designed and built a custom website with a calm, photo-led layout in MBAL's sage and black palette, and a shared page structure so every division feels part of the same group.
Legacy-first homepage
A full-width hero with the group's message, quick links to Real Estate, Investments and Trading, and the 100+ year story right below.
History page
A Since 1924 header built from archive photos, followed by how the group grew from one office into a family enterprise.
Division pages
Trading, Investments, Real Estate and Family Office share one template: a photo header, a short intro and a card for each brand or holding.
Brand and investment cards
Logos and short descriptions for brands such as The New Store and Axon, and direct investments such as Breitling Bahrain and Boomtown.
Private family office access
A request-an-invitation form keeps the family office private while still giving the right people a way in.
News, careers and contact
Pages for group news, open roles and office details, all in the same visual system.
The Impact
MBAL now has a website that reflects the size and age of the group. Partners and investors can understand the structure in a few clicks, each division has a clear home, and the family office keeps its privacy.
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