Taking a movement academy to 20,000+ students on web and mobile

Fitness Web Application Mobile App

The Brief

Saturno Movement is an online movement academy teaching calisthenics, yoga, rings training and mobility. Its coaches had a large following and hundreds of hours of training video, and needed one product where students could follow structured programs at any level. In 2023 Softzee designed and built the Saturno Movement web platform and mobile app.

Saturno Movement mobile website home screen on a tilted phone wrapped in a blue rope
Saturno Movement mobile web programs page and app beginner guide side by side

The Challenge

Hundreds of hours of training video are only useful if students know what to do next and can train at the right level.

Turn 1,500+ exercises and 200+ workouts into clear programs for Calisthenics, Yoga, Rings and Home training.

Let every student train at their own level, from a first push-up to a full planche, without a coach adjusting plans by hand.

Give members the same library, progress and subscription on the web and on their phone.

Sell monthly and yearly memberships while keeping a free beginner path that brings new students in.

The Solution

We built a subscription platform around how students actually train: pick a path, follow the day's session, and step up or down as they progress.

Guided programs

Program paths for Calisthenics, Yoga, Rings and Home, each broken into daily sessions in a clear order.

Exercise level swap

Every exercise has easier and harder variations with reps, sets, rest and tempo, so students switch to their level in one tap.

Workout and theory library

Standalone workouts for skills, mobility, HIIT, movement flows, breathwork and meditation, plus 50+ theory lectures.

Free beginner guide

A day by day calisthenics fundamentals guide that new users can start before they subscribe.

Memberships

Monthly and yearly plans, with existing members keeping their access and price when plans change.

One library, web and mobile

The web platform and mobile app share one content library, so members train on a laptop at home or on their phone anywhere.

The Impact

Saturno Movement runs its academy on a product it owns. Students get 1,500+ exercises, 200+ workouts and 50+ lectures on the web and in the app, and the academy now serves 20,000+ students.

20,000+
Students
1,500+
Exercises
200+
Workouts
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"We're always drawn to projects that challenge us, spark creativity, and let us do our best work. Let's build something exceptional together."

Ali Asghar
Founder & CEO, Softzee